As an open community evolves, so does the way it expresses its identity to others. And having open conversations about how you'd like your community to be recognized is an important component of community engagement.
Simply put, your community's brand is what people (especially potential contributors) see first when they encounter you. So you want to make sure your brand reflects your community—its values, its principles, and its spirit.
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from Opensource.com https://ift.tt/2Cfk0Mk
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